隨著經(jīng)濟體制改革和國際化進程的加快，網(wǎng)絡(luò)應用已經(jīng)滲透到人類社會的各個角落。不少企業(yè)經(jīng)營方向已從單一物質(zhì)層面向多元的文化層面發(fā)展，大家都越來越重視以品牌營銷為核心的企業(yè)文化建設(shè)和宣傳，此時企業(yè)網(wǎng)站作為企業(yè)與業(yè)務(wù)伙伴、客戶的紐帶和反映企業(yè)文化的品牌窗口的作用也日顯突出。 首先給要建立的網(wǎng)站一個準確定位，定位也就是網(wǎng)站設(shè)計的行業(yè)文化和網(wǎng)站主題。如果主題已經(jīng)確定以后，就可以圍繞題材給網(wǎng)站起一個名字，設(shè)計的名字要正，要合法，和理，和情。而且名稱要簡單易記有特色。最好用中文名稱，不要使用英文或者中英文混合型名稱。
Along with the economic system reform and the accelerating of internationalization, network application has penetrated into every corner of the human society. Many enterprise business direction already from a single material level to multiple cultural aspects of development, we all pay more and more attention to with the brand marketing as the core of enterprise culture construction and publicity, this time the enterprise web sites as enterprise and business partner, customer bond and reflect the enterprise culture brand window function also day outstanding. First of all to want to build up web site a accurate position, orientation is the industry culture and web site web site theme. If the subject has been sure later, it can be subject to a website around a name, the name of the design to is, legal, and Richard, and mood. And name to foolproof special. The best is Chinese name, do not use English or Chinese and English name mixed.

另外，網(wǎng)站名稱的字數(shù)應該控制在六個字(最好四個字)以內(nèi)，四個字的也可以用成語。字數(shù)少還有個好處，適合于其他站點的鏈接排版。網(wǎng)站名稱，也是網(wǎng)站設(shè)計的一部分，而且是很關(guān)鍵的一個要素。
In addition, the name of the web site characters should control in the six words (best four word), within the four words can also use the idiom. And there is also a less good characters, suitable for other sites link typesetting. Web site name, is also part of the web design, and it's one of the crucial factors.

其次定位網(wǎng)站的CI形象。所謂CI(corporate identity)，意思是通過視覺來統(tǒng)一企業(yè)的形象。一個杰出的網(wǎng)站，和實體公司一樣，需要整體的形象包裝和設(shè)計。準確的，有創(chuàng)意的CI設(shè)計，對網(wǎng)站的宣傳推廣有事半功倍的效果。
Secondly the CI website localization image. The so-called CI (corporate identity), meaning through the visual to unified enterprise image. An outstanding website, and entity company, need to be the whole image packaging and design. Accurate, creative CI design, website promotion have twice the result with half the effort.

第三是確定網(wǎng)站的欄目。建立一個網(wǎng)站好比寫一篇文章，首先要擬好提綱，文章才能主題明確，層次清晰。如果網(wǎng)站結(jié)構(gòu)不清晰，目錄龐雜，內(nèi)容東一塊西一塊。結(jié)果不但瀏覽者看得糊涂，自己擴充和維護網(wǎng)站也相當困難。
The third is to determine the section of the web site. Build a web site like to write an article, the first to draw up the outline, the theme can clear, clear hierarchy. If the structure of the website are not clear, possibly directory, content east a cake of west a piece. The results not only your visitors see more confused, expanded and maintenance of website is difficult.

網(wǎng)站的題材確定后，并且收集和組織了許多相關(guān)的資料內(nèi)容，但如何組織內(nèi)容才能吸引網(wǎng)友們來瀏覽網(wǎng)站呢？欄目的實質(zhì)是一個網(wǎng)站的大綱索引，索引應該將網(wǎng) 站的主體明確顯示出來。
The subject of website is determined, and collect and organize many relevant data content, but how to organize the content to attract users to browse the web site? The essence of the column is a website of the outline of an index, the main body of the network should stand out clearly show.

第四是確定網(wǎng)站的目錄結(jié)構(gòu)，網(wǎng)站的目錄是指你建立網(wǎng)站時創(chuàng)建的目錄。目錄結(jié)構(gòu)的好壞，對瀏覽者來說并沒有什么太大的感覺，但是對于站點本身的上傳維護，內(nèi)容未來的擴充和移植有著重要的影響。
The fourth is to determine the directory structure of a web site, the website directory is to point to a website you when the directory to create. Directory structure is good or bad, it is not for your visitors what too big feeling, but for the site itself upload maintenance, the content of the future expansion and transplantation has important effect.

第五是確定網(wǎng)站的鏈接結(jié)構(gòu)。網(wǎng)站的鏈接結(jié)構(gòu)是指頁面之間相互鏈接的拓撲結(jié)構(gòu)。它建立在目錄結(jié)構(gòu)基礎(chǔ)之上，但可以跨越目錄。建立網(wǎng)站的鏈接結(jié)構(gòu)有兩種基本方式：樹狀鏈接結(jié)構(gòu)和星狀鏈接結(jié)構(gòu)。
The fifth is sure web link structure. Web link structure is to point to page links between the topological structure of each other. It is based in the directory structure basis, but can cross the directory. Website link structure has two basic ways: tree link structure and star shaped link structure.
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