尚品中國網(wǎng)絡(luò)認(rèn)為所謂的“外鏈為皇”主要講的就是網(wǎng)站外部鏈接對SEO網(wǎng)站優(yōu)化的作用，強(qiáng)大的外鏈建設(shè)是網(wǎng)站制作獲得高權(quán)重和較高排名的基礎(chǔ)，但是很多時候也是常常因為外鏈的問題經(jīng)常導(dǎo)致K站，降低權(quán)重活是百度的十一位現(xiàn)象，俗話說：物極必反。在我們做外鏈的時候也應(yīng)該有個度，而很多人都很難把握住這個度。下面我簡單講講在外鏈建設(shè)方面的一些常見問題和會導(dǎo)致的后果。
Luxuries that so-called " China network outside the chain for the emperor " is mainly about site external link on the SEO website optimization effect, powerful outside catenary construction is the production site to obtain a high weight and high ranking based, but is also a lot of time often because the outer chain problems often lead to K station, reduce the heavy work is right Baidu eleven phenomenon, as the saying goes : ". In the US outside the chain when it should have a degree, and many people are very difficult to grasp the degree. Here I simply about the outer chain construction of some of the common problems and consequences.

一、外鏈主題和自身主體類別嚴(yán)重不符(Outside the chain of theme and subject category serious discrepancies)

這個概念很早的時候就被人提及過，但是由于外鏈建設(shè)的復(fù)雜性和難操控性，往往人們忽略了這點。其實搜索引擎在抓取網(wǎng)頁的時候，就會自動來審核文章所屬的類別，也會審核其中外鏈目標(biāo)頁面所屬行業(yè)類別，如類別相似，搜索引擎會認(rèn)為該站是自主的給與目標(biāo)站投票。所得到的權(quán)重也會最大化。當(dāng)然，作為外鏈的建設(shè)都需要去同行業(yè)去做的話，這樣的操作性相當(dāng)?shù)碾y，那么就需要在新聞類的文章下足功夫。例如將自己的文章發(fā)布到admin5或chinaz上，因為搜索引擎對于新聞類和資訊類的文章的外鏈的抓取，就不在十分強(qiáng)調(diào)是否同行業(yè)的。
The concept is first has been mentioned, but because the outer chain construction complicated and difficult to control, people often ignore this. In fact, search engines crawl webpage in time, it will automatically to review articles belonging to the category, which will check outside the chain of the target page industry categories, such as similar types, search engine thinks the station is independent to target station polling. The weight will also maximize. Of course, as the chain of construction need to with the industry to do so, the operation is quite difficult, so we need in the news articles under foot. For example, his article is posted to the Admin5 or Chinaz, because search engine to news and information of the outer chain grab, not in the great emphasis on whether the same industry.

二、外鏈網(wǎng)站涉及非法內(nèi)容或已被懲罰的網(wǎng)站(Outer chain sites involved in illegal content or have been punished website)

這點任何搜索引擎都不太承認(rèn)，但是經(jīng)過很多網(wǎng)站的對比和研究，我們發(fā)現(xiàn)，搜索引擎的確會因為這樣的外鏈而對所有導(dǎo)出網(wǎng)站進(jìn)行一個連帶懲罰。尤為嚴(yán)重的是涉黃網(wǎng)站所導(dǎo)出的鏈接，基本無一幸免。(例如之前我群發(fā)過論壇回帖，不小心將自己的站發(fā)到了涉黃網(wǎng)站，之后的權(quán)重就一路降低)所以在做外鏈的時候千萬不可急功近利的去用群發(fā)軟件，因為你無法清楚你發(fā)的外鏈都發(fā)到了哪個站，不要因為一時的簡單方便而導(dǎo)致之前所有的努力的前功盡棄。如果要做到一個嚴(yán)謹(jǐn)?shù)膕eor，那必須做到對自己的外鏈分析做到100%的掌控。
This is not to admit any search engine, but after a lot of website comparison and research, we find, search engines do so outside the chain of all export sites were a joint punishment. Particularly serious is involved in yellow website are basic link, a man. ( e.g. before I send forum replies, carelessly his station to the implications of yellow website, after the weight on the way down) in doing so outside the chain of time must not be eager to use the software, because you cannot know you send outside the chain are sent to the stations, don't because of a convenient and easy to lead to all previous efforts to waste all the previous efforts. If you want to do a strict Seor, it must be done on their outer chain analysis to 100% control.

三、大量低質(zhì)量外鏈(A large number of low quality chain)

在優(yōu)化站點的過程中，絕大多數(shù)人都會覺得外鏈越多越好，對于站點的權(quán)重和排名也會起到積極的作用，這是一個最基本和最常見的誤區(qū)。這種做法無論是從網(wǎng)站自身而言還是從搜索引擎的角度來看，都是錯誤的。因為當(dāng)今的搜索引擎已經(jīng)越來越智能，在外鏈的建設(shè)最初搜索引擎的解釋就是對方網(wǎng)站給與自己網(wǎng)站的投票，一旦網(wǎng)站的鏈接過于泛濫，那么就極有可能被搜索引擎判定為鏈接群發(fā)或是一個人的操作。這就違背了搜索引擎對于外鏈的解釋。尚品中國網(wǎng)絡(luò)認(rèn)為一旦搜索引擎對于這樣的外鏈作為群發(fā)的判定。所產(chǎn)生的后果是十分嚴(yán)重的，輕則快照延遲，重則直接K站。
In the process of optimizing the site, most people think outside the chain of more is better, for the site weights and rank also will play a positive role, this is one of the most basic and most common mistakes. This approach both from the site itself or from the search engine 's point of view, it is wrong. Because many of today's search engines have become more and more intelligent, the outer chain construction initially search engine is the interpretation of website of the other side to give yourself website voting, once the site of a link excesses, then it is highly likely to be search engine determines the link group or one operating. This is a violation of the search engine to the outside the chain of interpretation. China online luxuries that once the search engine for the outer chain as mass determination. The consequences are very serious, light the snapshot delay, while direct K station.