不少站長認為：北京網(wǎng)站建設(shè)外鏈的足夠得當(dāng)，排名肯定會突飛猛進。對于這一點從那些“鏈接交易”市場就可見一斑，鏈接交易為何如此火爆?事實上，還是鏈接交易后帶來的權(quán)重使然。不過雖不少網(wǎng)站都購買了客觀的鏈接，但是仍舊有一些網(wǎng)站排名無明顯提升，甚至于反被降權(quán)?這是為什么呢?事實上說明了一個道理：“好馬配好鞍”，以網(wǎng)站優(yōu)化為目的的外鏈建設(shè)也應(yīng)當(dāng)是如此，今天我們便進行一下網(wǎng)站權(quán)重比分析。
Many owners think: Beijing construction site outside the chain of enough properly, ranking will certainly make a spurt of progress. On this point from the " link in the transaction " market is remarkable, link trades why so hot? In fact, or link trading post to bring the weight. But although many websites to buy external links, but there are still a few websites without significantly, and even reverse be down right? Is this why? In fact that a truth: " good horse with a good saddle ", with web site optimization for the purpose of the outer chain construction should also is so, today we have a website weight ratio analysis.

一：外鏈所占權(quán)重比(Outer chain weight ratio)

外鏈為什么一直被人神化著?雖說不能完全的決策網(wǎng)站排名，但終究是引導(dǎo)排名成功的重要標(biāo)志。在這里，筆者為外鏈在網(wǎng)站優(yōu)化中所占的比例打25分。足夠的外鏈“量”才可保證搜索引擎到網(wǎng)站之間信息的快速傳遞。但是這個量卻并非是數(shù)量，而是質(zhì)量。一般的網(wǎng)站，蜘蛛每天可能個上百次，但是對于優(yōu)秀的站點來說，蜘蛛每天訪問的數(shù)量可能達到數(shù)百次，這便是“量”的差距，同時優(yōu)質(zhì)的外鏈更穩(wěn)定，網(wǎng)站不會出現(xiàn)嚴(yán)重的外鏈剔除現(xiàn)象。
Outer chain why have been deified? Although not complete decision website ranking, but it is an important indicator of the success of guide rankings. Here, the author is outside the chain in website optimization in proportion to hit 25 points. Enough outside the chain of " quantity" in order to ensure the search engine to a site between rapid information transmission. But the amount is not quantity, but quality. General website, spider per day may be a hundred times, but for the good of the site, the spider daily visits the number may reach hundreds of times, this is the " quantity" gap, at the same time the quality of chain is more stable, the website does not appear serious outside chain rejection phenomenon.

二：網(wǎng)站內(nèi)容權(quán)重比(Website content weight ratio)

外鏈的作用是引導(dǎo)搜索引擎光顧網(wǎng)站，但是若網(wǎng)站沒有足夠的東西留得住蜘蛛，一切也都是白搭了。在這里，筆者為網(wǎng)站內(nèi)容的重要性打20分。一般來說，網(wǎng)站有著一定外鏈的引導(dǎo)，加上適當(dāng)?shù)膬?nèi)容更新，蜘蛛就會源源不斷的來索引網(wǎng)站，甚至于內(nèi)容優(yōu)秀的情況下，這個索引速度會越來越快，屆時并不一定需要外鏈做引導(dǎo)。但頻繁的內(nèi)容更新，雖說客博得搜索引擎的青睞，可沒有外鏈的支撐，排名上仍然難以有所突進。一般來說，這樣的網(wǎng)站容易邁入“十一位”網(wǎng)站之列，卻難以突破到首頁。
The chain 's role is to guide the search engines to patronize website, but if the sites do not have enough food to keep the spider, everything is in vain. Here, the author to website content importance 20 point play. In general, a site with a certain outside chain guide, coupled with appropriate content updates, the spider will everfount to index website, even on the content of outstanding cases, the indexing speed will be faster, which does not necessarily need to be outside the chain guide. But frequent content updates, although lobbyists won the search engine 's favor, but not outside the chain support, ranking is still difficult to be dart. In general, this site is easy to enter " eleven " the website list, but it is difficult to break through to the home.

三：網(wǎng)站結(jié)構(gòu)權(quán)重比(The website structure weight ratio)

網(wǎng)站結(jié)構(gòu)在網(wǎng)站優(yōu)化中占有多少的權(quán)重比呢?在這里筆者為其打上20分。合理的網(wǎng)站結(jié)構(gòu)要做到如下幾點：網(wǎng)站基本的細節(jié)優(yōu)化到位，如擁有自定義404頁面、正確的301定向、關(guān)鍵字布局合理無誤，密度得當(dāng)、導(dǎo)航樹形分布、robots.txt正確、無重復(fù)頁面、純靜態(tài)頁面。其中網(wǎng)站不出現(xiàn)重復(fù)頁面，以及合理的關(guān)鍵字結(jié)構(gòu)布局是重點。結(jié)構(gòu)布局并不難，也是做好網(wǎng)站優(yōu)化的基本，可在這上面總是會出現(xiàn)零零碎碎的錯誤，做不到“完美”。
The site structure in website optimization has much weight ratio? Here I for its hit 20 points. Reasonable site structure to do the following: basic detail optimization in place, such as with a custom 404 page, 301 correct orientation, keyword layout is reasonable and correct, density properly, navigation tree, robots.txt correctly, without repeating page, pure static pages. Which website does not duplicate page, and reasonable keyword structure layout is the key. Structure layout is not difficult, is also a good website optimization basic, in that there will always be zero zero pieces of the error, do not " perfect ".

四：運行環(huán)境權(quán)重比(Operation environment of weight ratio)

穩(wěn)定的運行環(huán)境才會將所作的優(yōu)化成果發(fā)揮到極致，在這其中包括NS服務(wù)器環(huán)境、數(shù)據(jù)服務(wù)器環(huán)境。在這里，筆者為網(wǎng)站運行環(huán)境打25分，不為別的，文字男頭像只因為每天因服務(wù)器問題，導(dǎo)致網(wǎng)站排名掛掉的實在不下少數(shù)，而在諸多的不良競爭中，優(yōu)秀的空間更是難覓。而其中尤其為：獨立IP空間更占有優(yōu)勢，搜索引擎給予的關(guān)注度也是最高的。
Steady running environment for optimal results will play to the extreme, in which includes NS server, data server environment. Here, the author for the site operation environment to play 25 minutes, not for others, only for male head text every day because of server problems, led to the website ranking dead is not a few, and in a lot of bad competition, excellent space is more difficult. And in particular for: independent IP space more advantage, search engines give attention is the highest.

五：程序模板權(quán)重比(Program template weight ratio)

網(wǎng)站建設(shè)中，站長為什么熱衷于：商業(yè)程序、商業(yè)模板呢?難道僅僅是因為做的更美觀嗎?事實上，是以網(wǎng)站優(yōu)化為目的出發(fā)的。商業(yè)程序、商業(yè)模板，他人使用的少，這樣的網(wǎng)站更易得到搜索引擎的青睞。對于這一點，筆者為其打上最后的10分。雖說商業(yè)模板、程序更具有優(yōu)越性，但差距也并非那么大，現(xiàn)在的一些大型網(wǎng)站，有不少不就在用著普通程序和默認的模板風(fēng)格嗎?
Website construction, stationmaster why keen on: business process, business template? Is it just because it is more beautiful? In fact, is for the purpose of website optimization. Business process, business template, others use less, such sites are more likely to receive the favor of search engine. For this, the author is the last 10 minutes. Although commercial templates, program has more advantages, but the difference is not so big, now some large sites, there are many in the general procedure and the default template style?