分析網站優化中存在的溝通障礙
Analysis of communication barriers exist SEO website optimization in any one SEO company will have designers, product managers and marketing specialist, and the three good contact is the best way to communicate together, between the three communication problems, will only waste your time and communication cost, there are communication barriers, such as in many SEO companies: Visual, interactive and user experience demand too much interference in the marketing promotion design, such as color, texture and style design and other professional issues.
作為設計師應該提前和需求方進行溝通,明確確定設計主題,設計目的以及大致風格,包括設計元素,布局,頁面色彩使用等,一檔前期大成一致的一件后,在后期的實現和最終的效果中就盡量不要做過多的返工工作。統一信息的傳達在溝通中,我們心里所想的100%,說出來往往只有80%,但對方聽到的最多只能是60%,聽懂的卻只有40%,執行時只有20%了,這就是因為在溝通過程中對信息的表達和傳達不一致,但是執行者對產品信息的理解產生偏執。
As a designer should communicate in advance and the demand side, clearly determine the design theme, design objective and general style, including the elements of design, layout, color pages use a previous large, into a consistent, as far as possible not to do too much rework later in the implementation and the final effect. Unified information conveyed in the communication, we are thinking of 100%, it is often only 80%, but only up to hear the 60% understand each other, but only 40%, execution time is only 20%, this is because in the process of communication and communication of information is not consistent, but is the executor of products understanding the information to produce the paranoid.
為了避免這樣的問題出現,作為網站設計者要避免產品經理說一點做一點的窘境,在開始一個項目之前就應該先要了解整個項目的背景,一個整體的規劃,這樣就會從項目最根本的出發點設計,了解產品的信息內容。如何進行有效的溝通傾聽——了解現況,問診——抓住問題本質,分析——導入觀點,解決——給出方案四步驟被成為seo優化團隊中有效溝通的四大宗旨。溝通的最終目的是為了達成一致的目標,每個上線的產品都并非是完美的,產品經理和營銷人員有各自的專業眼光,而設計師應該在兩者之間選擇一個有利的平衡點,適當的妥協和欣賞也是一種殘缺的美,有效的溝通需講究一定的策略和方法。
In order to avoid such problems, as a web designer to avoid product manager said one to do a bit of embarrassment, before starting a project should first understand the background of the project, an overall planning, this project will be from the most basic starting point design, understand the product information content. How to communicate effectively to listen -- understanding of the current situation, interrogation -- seize the nature of the problem, analysis -- into view, to solve the presented scheme -- four steps known as SEO optimization of the purpose of the four communicating effectively with your team. The final purpose of communication is to reach the same goal, each line of products is not perfect, product managers and marketers have their own professional perspective, the designer should select a favorable balance between, compromise and appreciation is also a kind of incomplete beauty, effective communication should pay attention to strategy and some of the methods of.
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