在這個(gè)互聯(lián)網(wǎng)已經(jīng)成為人們生活必不可少一部分的今天，互聯(lián)網(wǎng)時(shí)代已經(jīng)來(lái)臨，具最新統(tǒng)計(jì)數(shù)據(jù)，超過(guò)82.5%的注冊(cè)企業(yè)都已經(jīng)建立了自己的公司網(wǎng)站。即便是中小企業(yè)和微型企業(yè)也都在為本公司網(wǎng)站建設(shè)作出各種規(guī)劃或者已經(jīng)付諸實(shí)施。不過(guò)，企業(yè)信息化互聯(lián)化的進(jìn)程并不是一帆風(fēng)順的。不得不說(shuō)明和指出的就是很多的企業(yè)雖然開(kāi)設(shè)了自己的網(wǎng)站和企業(yè)郵箱，不過(guò)他們絲毫不能感受到互聯(lián)網(wǎng)帶來(lái)的好處，大多數(shù)的企業(yè)對(duì)其網(wǎng)站根本就沒(méi)有進(jìn)行日常的維護(hù)和更新，只是開(kāi)通了幾個(gè)網(wǎng)頁(yè)，粗略的發(fā)布了幾個(gè)商品，其中頁(yè)面的設(shè)計(jì)完全就是粗制濫造，而商品也是很長(zhǎng)時(shí)間不變化。在搜索引擎搜索普及率已經(jīng)超過(guò)九成的今天，這些網(wǎng)站根本就沒(méi)有辦法通過(guò)企業(yè)名的檢索，更不用提產(chǎn)品或者是企業(yè)相關(guān)的關(guān)鍵詞了。
The Internet has become the people life indispensable part of today, the Internet has come of age, with the latest statistics, more than 82.5% of the registered enterprises have set up their own company website. Even the SMEs and micro enterprises are in a variety of planning for the construction site of the company or have been implemented. However, enterprise informatization interconnected process is not everything is going smoothly.'. To illustrate and pointed out that many of the enterprises have set up their own web sites and e-mail, but they did not feel the benefits of the Internet, the majority of enterprises on the website there is no daily maintenance and update, just opened a few webpage, rough released several commodities, including page design is crudely made, but the commodity is also very long time does not change. In the search engine search penetration rate has more than nine today, the retrieval of these sites is simply no way to through the enterprise name, not to mention the product or enterprise relevant keywords.

不得不說(shuō)的就是，在很多的公司經(jīng)營(yíng)者的認(rèn)識(shí)中，他們也是認(rèn)為企業(yè)的網(wǎng)站可有可無(wú)，完全沒(méi)有必要投入巨大的精力，也從來(lái)不認(rèn)為企業(yè)的網(wǎng)站能夠帶來(lái)盈利，他們企業(yè)網(wǎng)站的開(kāi)通也許就是為了在表面上順應(yīng)一下形勢(shì)罷了!這種想法和做法不僅不能起到相應(yīng)的宣傳和營(yíng)銷(xiāo)效果，更加可悲的是這樣的做法反而會(huì)將產(chǎn)品的潛在客戶(hù)趕走，使得客戶(hù)失去對(duì)這家企業(yè)的信任，試問(wèn)，一個(gè)連自己網(wǎng)站都不能認(rèn)真對(duì)待的企業(yè)，他們的產(chǎn)品又會(huì)多么優(yōu)秀呢?
Having said that, in the understanding of many company managers, they also think enterprise site not essential, there is no need to devote great energy, never think of enterprise website can bring profit, their enterprise website opened is perhaps in order to comply with the situation on the surface! Such ideas and practices not only failed to the publicity and marketing effect, more sad that such practices will be potential customers product away, allowing customers to lose the trust, ask, a own site are not seriously enterprises, their products and how good?

在不能被檢索之外，很多網(wǎng)站即使是通過(guò)直接輸入網(wǎng)址也有諸多的毛病，比如網(wǎng)站打開(kāi)極為緩慢，頁(yè)面設(shè)計(jì)粗糙不堪，欄目的設(shè)置讓人難以忍受，讓用戶(hù)完全失去購(gòu)買(mǎi)產(chǎn)品的欲望。
In addition to many sites cannot be retrieved, even through the direct input site also has many problems, such as the website open very slowly, page design rough state, the column establishment unbearable, let users lost to buy products of desire.

疏忽一：胡亂選擇的域名
Random choice of domain name

在互聯(lián)網(wǎng)的時(shí)代，域名就是企業(yè)的名稱(chēng)和品牌，相當(dāng)于在互聯(lián)網(wǎng)上的企業(yè)商標(biāo)。這么重要的東西在很多企業(yè)經(jīng)營(yíng)者的眼中卻是完全不值一提，在選擇的過(guò)程中完全不加選擇。這方面的例子有，首先就是域名的主體和域名種類(lèi)的選擇，當(dāng)然我們都知道最為合理的域名應(yīng)該是這家企業(yè)的名稱(chēng)或者是產(chǎn)品的品牌，如果沒(méi)有什么問(wèn)題最好是使用比較普遍和容易記憶的com域名。二是域名dns解析服務(wù)器的穩(wěn)定性極為重要，每年都有域名的注冊(cè)商dns解析服務(wù)器受到大量的進(jìn)攻從而導(dǎo)致無(wú)法正常解析的現(xiàn)象，所以對(duì)供應(yīng)商的資質(zhì)要進(jìn)行細(xì)致的了解，選擇一些在業(yè)界有著好口碑的企業(yè)進(jìn)行注冊(cè)。
In the Internet era, name and brand name is the enterprise, the equivalent on the Internet enterprise trademark. So the important thing in the eyes of many corporate managers is completely insignificant, in the selection process completely indiscriminate. Examples of this are, first of all is the domain of the subject and the domain name selection, we all know that the most reasonable domain name should be the name of the enterprise or brand products, of course, if not what is the best use is common and easy to remember the domain com. Two is the stability of the DNS domain name server is extremely important, every year there are registered DNS domain name resolution server by massive attack resulting in unable to parse phenomena, so the qualification of suppliers to conduct a detailed understanding, select some good reputation in the industry of business registration.

疏忽二：服務(wù)主機(jī)不合格
Service host failed

服務(wù)器主機(jī)不穩(wěn)定是很多企業(yè)和草根站長(zhǎng)心中難以釋?xiě)训耐纯?這種不穩(wěn)定不僅會(huì)影響到用戶(hù)瀏覽網(wǎng)站的內(nèi)容，同時(shí)還是網(wǎng)站優(yōu)化的致命殺手。總是出現(xiàn)各種問(wèn)題的主機(jī)會(huì)將網(wǎng)站的優(yōu)化帶入死亡的深淵。同時(shí)，優(yōu)質(zhì)安全的營(yíng)銷(xiāo)型網(wǎng)站建設(shè)服務(wù)器主機(jī)則會(huì)完全提高和用戶(hù)的友好程度，提升了用戶(hù)的體驗(yàn)和搜索引擎的友好程度。比如瀏覽速度的提高使得一些生活節(jié)奏快的人士不會(huì)喪失繼續(xù)瀏覽的興趣，同時(shí)還會(huì)增加可信度，這也是體現(xiàn)實(shí)力的一種方法!所以選擇合適的主機(jī)而不應(yīng)該總是為了節(jié)省金錢(qián)損失自己的長(zhǎng)遠(yuǎn)利益!
Server instability is a lot of enterprises and grassroots webmaster heart haunting pain! This instability will not only affect the users browse the site, at the same time or site optimization killer. Always the problems host will site optimization into the abyss of death. At the same time, friendly degree marketing type website construction server host quality and safety will be completely improved and user friendly degree, enhance the user experience and search engine. Such as browsing speed makes the personage of a few quick life rhythm not lost to continue browsing interest, but also increase the reliability, a method which is the embodiment of strength! So choose suitable host and should not always to save money loss their long-term interests!

疏忽三：完全同質(zhì)化粗制濫造的頁(yè)面
Perfectly homogenous crudely made page

企業(yè)網(wǎng)站就是企業(yè)在互聯(lián)網(wǎng)上的一張名片，優(yōu)秀的設(shè)計(jì)肯定會(huì)提升企業(yè)的外在形象，起到良好的宣傳營(yíng)銷(xiāo)目的。相應(yīng)的，完全沒(méi)有特點(diǎn)，同質(zhì)化，粗制濫造的設(shè)計(jì)同樣會(huì)影響到用戶(hù)的體驗(yàn)程度。網(wǎng)站首先應(yīng)該能夠完美的體現(xiàn)行業(yè)的特征，其次還要能夠有效的將企業(yè)的核心價(jià)值和核心理念傳達(dá)給客戶(hù)，若是將網(wǎng)站定位在了營(yíng)銷(xiāo)和企業(yè)形象宣傳的高度，那么專(zhuān)門(mén)為自己的企業(yè)量身定做網(wǎng)站的設(shè)計(jì)就必不可少，因?yàn)閷?duì)于一家企業(yè)來(lái)說(shuō)，網(wǎng)站要傳達(dá)給用戶(hù)的一種良好的體驗(yàn)和感覺(jué)，而不僅僅是枯燥的信息，而從第一眼就將用戶(hù)吸引住則是網(wǎng)站設(shè)計(jì)者的目標(biāo)，只有能夠成功的留住人流才能給企業(yè)帶來(lái)真正的收益。
Enterprise website is the enterprise a piece of calling card on Internet, good design will certainly enhance the external image of the enterprise, has the good propaganda marketing objective. Accordingly, no characteristics, homogenization, experience more crudely made design also affect the user's. The site should first to feature the perfect embodiment of industry, then will be able to effectively convey the core value and core business philosophy to customers, if the website localization in the marketing and promotion of enterprise image height, then specifically for their own customized website design is essential, as for an enterprise, web site give a good experience and feeling of users, not just boring information, and from the first glance will attract users stay is web designer goal, only can successfully retain people can bring real benefits.

疏忽四：分欄設(shè)置勉勉強(qiáng)強(qiáng)
The column setting is only just Qiang Qiang

網(wǎng)站怎樣才是一個(gè)合格的網(wǎng)站?這個(gè)有很多種判斷的方法，不過(guò)總的原則就是只有一個(gè)，那就是用戶(hù)認(rèn)為好的網(wǎng)站就是好網(wǎng)站，用戶(hù)不認(rèn)可的網(wǎng)站那不用說(shuō)就是一個(gè)失敗的例子。在欄目的建設(shè)方面，好的網(wǎng)站欄目一定要分類(lèi)清晰，讓用戶(hù)很容易的找到自己想要找到的內(nèi)容，欄目分類(lèi)本來(lái)就是為了方便用戶(hù)，而分欄方面要做到的就是讓用戶(hù)方便。很多網(wǎng)站的欄目設(shè)置完全就是照搬別家網(wǎng)站的欄目設(shè)置，根本就體現(xiàn)不出自己網(wǎng)站的獨(dú)有性和本身產(chǎn)品的優(yōu)勢(shì)。好的欄目設(shè)置要讓人一目了然，清清楚楚，明明白白!猶抱琵琶半遮面的情況在網(wǎng)站的欄目設(shè)置方面是要不得的!
How the website is a good website? This has a lot of kinds of judgment method, but the general principle is only one, that is the user that the good website is a good website, users are not recognised websites that don't say is an example of failure. In column construction, good site columns must be a clear classification, allow the user to easily find what they want to find content, column classification is to facilitate the users, and the column should do is to make the user convenient. Many website column is completely copy set another site columns, not simply reflect their own website and the advantage of unique products. Good programs to let people stick out a mile, clearly, as clear as noonday! Arms of Pipa half block face in the section of the web site settings is unacceptable!

疏忽五：內(nèi)容設(shè)置全無(wú)章法
Content no methodicalness

很多網(wǎng)站其他方面都做的很好，無(wú)論是欄目的設(shè)置，還是打開(kāi)的速度都很是令人感到滿意，不過(guò)當(dāng)用戶(hù)在第一遍瀏覽之后就再也不會(huì)光顧。其中的原因就在于內(nèi)容了。很多的網(wǎng)站缺乏定期維護(hù)，網(wǎng)站上的內(nèi)容要不就是舊聞，或者就是些跟自己的企業(yè)完全沒(méi)有關(guān)系的無(wú)用信息!給人一種金玉其外敗絮其中的感覺(jué)，成為用戶(hù)心中的花瓶網(wǎng)站，還會(huì)讓人們認(rèn)為這家企業(yè)就是樣子企業(yè)，外面光鮮內(nèi)里的產(chǎn)品還不知到底是個(gè)什么模樣。總是不能更新的網(wǎng)站用戶(hù)第一時(shí)間就會(huì)給予極差的評(píng)價(jià)。同時(shí)長(zhǎng)期不更新的網(wǎng)站搜索引擎也不會(huì)投注過(guò)多的關(guān)注，想找到你的網(wǎng)站都要大費(fèi)周章。
Many other websites have done very well, both settings, or open speed is very satisfying, but when the user after the first scan will never return. The reason lies in the content. Many of the sites lack of regular maintenance, the content of the web site or information, or simply to own enterprise completely useless information, it doesn't matter! Give a foul foul which feeling, become the hearts of users vase website, will make people think this enterprise is like enterprise, outside is bright inside products I do not know in the end is what appearance. Evaluation always website user first time will not be updated to give poor. Web search engines at the same time not update the long-term not betting too much attention, want to find your site must take great pains.

網(wǎng)站有就要有好網(wǎng)站，不然就不如沒(méi)有。不管你是出于什么樣的目的，建設(shè)的網(wǎng)站始終是為了想用戶(hù)進(jìn)行展示，因此，用戶(hù)的需求才是建設(shè)網(wǎng)站的第一準(zhǔn)則。當(dāng)用戶(hù)進(jìn)入網(wǎng)站的那一刻起，就已經(jīng)能夠決定你的這場(chǎng)營(yíng)銷(xiāo)戰(zhàn)爭(zhēng)的勝負(fù)了!而這短短的幾分鐘的成功與失敗就來(lái)源于網(wǎng)站建設(shè)的品質(zhì)了,所以，網(wǎng)站的建設(shè)一定不能疏忽，一定要從各個(gè)細(xì)節(jié)著手，充分將網(wǎng)站的作用發(fā)揮出來(lái)!
Website will have good website, or not. Whether you are for what purpose, the construction site is always to want the user to display, therefore, the demand of the user is the first rule of construction site. When the user enters the website that moment, have been able to determine this marketing war you win! And this success and failure in a few minutes just comes from the website construction quality, therefore, the construction site must not neglect, must start from the details, the site effect come out to play!