網(wǎng)站設(shè)計的全過程
在注冊網(wǎng)址之前就應(yīng)該先搜集至少「一百頁」的內(nèi)容,這些內(nèi)容必須是有價值的、不違反著作權(quán)的內(nèi)容。
In the registered before the first web site should collect at least "one hundred" of the content, the content must be valuable, do not violate copyright content.
2. 網(wǎng)址(site)
想個比較有意義,好記的網(wǎng)址(喔,好吧,中文網(wǎng)站比較不需要在網(wǎng)址里放關(guān)鍵字,這一項我們可以忽略)。
Think of a more meaningful, good record the address (oh, well, Chinese website is not need to put the key word in the site, this one we can ignore).
3. 網(wǎng)站設(shè)計(Web design)
對搜索引擎來說,他們看不到網(wǎng)站里的flash、java applet和javascript,也看不到你圖檔里寫的字,所以在網(wǎng)站設(shè)計上,只要盡量簡潔有利,讓內(nèi)容可以好好的呈現(xiàn),就是一個成功的seo網(wǎng)站頁面。另外呢,網(wǎng)頁要盡量符合w3c的標準,如果懶得作網(wǎng)頁,可以參考這里,有提供一些免費的網(wǎng)頁范本,幾乎都是cc授權(quán),所以可以自由的使用,他們的網(wǎng)頁都是符合w3c標準的。
To the search engine for, they can't see website flash, Java applet and javascript, also can't see you in the image file written word, so in the web design, as long as good as far as possible concise, let content can be a good show, is a successful seo web page. In addition, it will try to conform to the w3c web standard, if too lazy to make web pages, reference may be here, offer some free web page templates, is almost a cc license, so can free use, their web site is accord with the w3c standards.
4. 每頁檔案大小(Each page file size)
建議每個網(wǎng)頁盡量在15k以下,如果可以縮減到12k,甚至10k那就更好,但是不能在5k以下。其實我們都知道,搜索引擎最佳化的目的,實際上是為了使用者,而不是為了搜索引擎本身(這個我過幾天再補一篇文章介紹)。 不過這一項到底是不是真的,我也不曉得,曾經(jīng)有長輩跟我說,在臺灣Yahoo,網(wǎng)頁大小越大越好..這有待實驗證明。
Suggest each page in the following 15 k as far as possible, if can be reduced to 12 k, even 10 k that is better, but not in the 5 k. Actually, we all know, search engine optimization goal, in fact is for users, not for search engine itself (this I fill again in a few days, an article introduces). But this a true or not, I don't know, once said to me that the elder, in Taiwan Yahoo, web page size bigger is better... The experiment proved to be.
5. 內(nèi)容(content)
每天建立一個500~1000字的網(wǎng)頁,當然這個網(wǎng)頁里面必須包含你重要的關(guān)鍵字,如果想不出關(guān)鍵字來的話,可以使用Yahoo的關(guān)鍵字建議工具
Every day to build a 500 ~ 1000 words web page, of course, the web page you must include the important in key words, if can't figure out the key word, you can use the keyword suggestion tool Yahoo
6. 關(guān)鍵字密度以及關(guān)鍵字放置位置
Keyword density and key word placed position
拿出你的關(guān)鍵字,在下列六個地方各使用一次:
Take out your key words, in the following six places each use a:
* 標題(title)
* meta標簽(Meta tags)
* 網(wǎng)址里面(好吧,中文關(guān)鍵字做不到)Web site inside (well, Chinese key words can't do)
* 粗體關(guān)鍵字 (就是寫出你的關(guān)鍵字,然后把他加粗) The bold keywords (is your key word write, and then he bold)
* 斜體關(guān)鍵字 (就是寫出你的關(guān)鍵字,然后把他斜體)Italics key word (is your key word write, and then he italics)
* 頁面上半部 (網(wǎng)頁內(nèi)容比較前面的地方,我是建議用個標題,像是h1)Page of on half (web page content is in front of the place, and I was with a title, such as advice h1)
另外,英文的話,文句要通暢,拼字要正確,雖然搜索引擎本身就會幫你校正…
In addition, English words, the clause to unobstructed, spelling must be correct, although the search engine itself will help you to correct...
7. 外部鏈接(External links)
每一個內(nèi)容頁面都應(yīng)該鏈接一、二個該關(guān)鍵字的「有名大站」(我不是針對無名小站= =),要注意的是鏈接的方式,要先寫出你的關(guān)鍵字,再將這個關(guān)鍵字直接鏈接到該站臺。
From every page, link to one or two of the key words of "famous big station" (I not at the unknown station = =), want to notice is that the links, to first write your key words, then the key word direct link to the platform.
8. 內(nèi)部鏈接(Internal links)
你的網(wǎng)站里面可能有很多類的內(nèi)容,請確定同類內(nèi)容互相鏈接,而不同類內(nèi)容千萬不要互相鏈接。例如講食品的頁面請鏈接到講水果的頁面這樣。 為什么要這樣作呢?同類內(nèi)容的內(nèi)部鏈接可以讓google的pagerank在你的網(wǎng)頁里互相傳遞,如果你只對個別網(wǎng)頁作最佳化,有可能會發(fā)生的情況是,網(wǎng)站里只有少數(shù)幾個頁面的排名可以往前,但是若是做好內(nèi)部鏈接的話,可以讓每個網(wǎng)頁的排名都往前。你想要五十個網(wǎng)頁每天都可以帶來一位訪客,還是只有一個網(wǎng)頁,每天帶來五十位訪客呢?前者還有機會可以努力,后者要再增加應(yīng)該有其限度才對。
Your site may have a lot of class in content, please make sure the similar content links to each other, and not the same content don't link to each other. For example about food page please link to speak of fruit this page. Why do you want to be? The content of the same internal links can let Google's pagerank in your web site pass each other, if you only to individual page for optimization, might be what happens is, website only a few pages of the rankings can forward; but if do internal links, you can let each page on the table. You want to fifty pages every day can bring a visitor, or is it just a web page, every day brings the 50 visitors? The former still have a chance to, the latter will increase should have its limits to.
9. 網(wǎng)站上線(Website online)
最好不要用虛擬主機,若是能有自己的代管主機或者是固定ip位置就最好了。若是租用虛擬主機廠商的虛擬主機方案,你可能遇到的就是一臺主機里面放了上萬個網(wǎng)站,盡管Yahoo和Google宣稱,他們對待虛擬主機一視同仁,但是我還是擔心要他們開始把同一主機ip數(shù)量加入排名公式的那天確認網(wǎng)站的每一頁都可以被搜索引擎索引進去,網(wǎng)站里的鏈接要做好。另外呢,在網(wǎng)站還稱不上是個「好網(wǎng)站」的時候,不要讓網(wǎng)站上線,若是隨便讓你的爛網(wǎng)站進入搜索引擎,并且被打了低分之后,我想,要讓分數(shù)上升似乎就不是那麼容易了。接著,把自己加入到odp(open directory project),這是一個大家可以手動加入的目錄索引,這樣至少你的網(wǎng)站已經(jīng)在一個索引里面了,接著,若是有錢的話,可以使用Yahoo的搜索引擎快速付費登錄,這可以讓你的網(wǎng)站在七天內(nèi)進入Yahoo!奇摩的索引里,若是沒錢的話也沒關(guān)系,慢慢等還是會被Yahoo登錄進去的。
Had better not use virtual host, if can have their own hosting mainframe or is fixed IP location you is better. If the web host manufacturers of hosting solution, you can meet is a host is put inside the tens of thousands of web sites, although Yahoo and Google announced that they treat virtual host alike, but I still have to worry about the same they began to host's IP number to join the day website ranking formula confirmation of each page can be search engine index in, the link in the website must do it well. In addition, it also do not say to go up in the web site is a "very good website", don't let website online, if it is literally let your lousy website access to search engines, and be played after low grade, I think, want to let scores up is not so easy to seem to....... Then, to add to the odp (open directory project), this is a you can manually add directory index, so at least your website has an index in the inside, then, if rich, you can use Yahoo search engine for rapid login, this can let you website in seven days into the Yahoo! 's index, if not the word of money, it doesn't matter, the slow and still be Yahoo login to in.
10. 送交搜索引擎以及目錄索引(To search engines and directories index)
把你的網(wǎng)站登錄到Google、Yahoo!奇摩以及MSN,接著,就放著不管了。別忘了,這篇文章的目的是建立成功的網(wǎng)站,過程是一年,所以把網(wǎng)站送交登錄之后,請耐心等待六個月。(最慘的情況下啦,不過一般來說,新網(wǎng)站最遲三~五個星期就會進入索引里面了)
Put your website login to Google, Yahoo! 's and MSN, then, let alone. Don't forget, the purpose of this article is to establish a successful website, process is a year, so the website to login, please be patient for six months. (the worst cases, sure, but generally speaking, the new web site late three to five weeks into the index inside)
11.網(wǎng)站推廣(Website promotion)
毋庸置疑任何一個想盈利的網(wǎng)站都無法回避付費推廣服務(wù),推廣方面最主要的就是競價排名。國內(nèi)首推百度,任何人也不可否認百度的強大流量,google雖然在世界范圍內(nèi)是老大,但是百度在中國的流量是google的4-10倍。不點擊不收費是競價排名能夠?qū)俣葞У截敻粠p峰的,不可否認也有大量的企業(yè)通過競價排名帶來了不小的收益!網(wǎng)站推廣在建站之后是最重要的一步!
No doubt any a want to profit site could avoid paying promotion services, promoting the main is competitive ranking. The domestic first baidu, nobody undeniable baidu strong flow, Google although worldwide's boss, but baidu in China of flow is Google's 4-10 times. Don't click on the no fee is competitive ranking will be baidu to wealth to the top, can't denial also have a large enterprise through competitive ranking no gains bring! Website promotion in the site is the most important step after!
12 紀錄與追蹤(Records and tracking)
申請一個不錯的網(wǎng)頁計數(shù)器(現(xiàn)在這個時候的話,當然是推薦使用Google Analytics,畢竟繁體中文內(nèi)容已經(jīng)可以使用Google AFC了;當然cnzz站長統(tǒng)計也是一個不錯的選擇。)
Apply for a good web counter (at this time, of course, is recommended Google Analytics, after all the traditional Chinese content has can use Google AFC; of course CNZZ adsense statistics also is a good choice.)
13、網(wǎng)站設(shè)計包括前臺用戶視覺體驗的設(shè)計和后臺程序功能設(shè)計,兩個方面都是非常重要的;視覺設(shè)計對于客戶的閱讀帶來愉悅和信任,后臺注重操作的方便行;
Website design including the front desk users and the design of visual experience background program function design, two aspects are important; The visual design for customer's reading a pleasant and trust, pay attention to the convenience of operation background did;
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